Fashion is & shoe week 2020 – New Blossom

Welcome to Fashion Is… and Shoe Week Event!

Join us for a good time at the Fashion Is and Shoe Week events from August 20th – 22nd in Fashion Center. This event is aimed for professionals in the fashion field, and it features a plenty of fashion Pop-Up exhibitors as well as brands from Fashion Center and Nimettömät Ry with their underwear selection. A comprehensive selection of international shoe brands will be participating in the 36th Shoe Week event. This year our theme for Fashion Is… is New Blossom – so join us for all the flowering festivities!


Get inspired and learn new things from our interesting lectures:
FRI 21.8. @ 14:00: (in Finnish) Potkua Instagram-mainontaasi! (Sari Kilpiäinen/Somelemon)
FRI 21.8. @ 16:15: (in Finnish) Cash system and online store solutions for fashion commerce (SKJ systems)


A wonderful fashion show and a get-together after-party will take place at the Fashion Center Plaza on Friday at 6 pm.

At our events we take care of everyone’s safety

At Fashion Is, we follow the recommendations and restrictions of the authorities; We take safe distances into account, keep the air circulation strong, provide hand sanitizers around the house, the receptionist will serve our guests behind a plexiglass, and contact surfaces will be cleaned efficiently during the day. Entrance is through the WEST door only, which allows us to register each visitor.


Looking forward to See You in August!


for more information:

This event is for professionals (retailers, buyers) in the fashion industry, our facilities are unfortunately not open for consumers during this event.